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Readings
| LEC # |
TOPICS |
READINGS |
| 1 |
Introduction and Group Assignment |
|
| 2 |
Business Plan I |
Sahlman, William A. "Some Thoughts on Business Plans." Boston, MA: Harvard Business School, 1996. Case No. 9-897-101.
Rich, Stanley R., and David E. Gumpert. "How to Write a Winning Business Plan." Harvard Business Review (May 1985): 85314.
Derby, Jack. "Writing the Winning Business Plan." Derby Management, 2001. Powerpoint presentation. |
| 3 |
Brainstorming |
|
| 4 |
Financial Lectures I |
Merrill Lynch, and Pierce, Fenner & Smith Inc. How to Read a Financial Report. 5th edition. Philadelphia, PA: Merrill Lynch, 1984, pp. 1-48. |
| 5 |
Financial Lectures II |
Simons, Robert L., and Antonio Davila. "Preparing and Using the Statement of Cash Flows." Boston, MA: Harvard Business School, 1996. Case No. 9-196-108. |
| 6 |
Financial Lectures III |
Bruns Jr., William J. "Introduction to Financial Ratios and Financial Statement Analysis." Boston, MA: Harvard Business School, 2004. Case No. 9-193-029. |
| 7 |
Activity-Based Costing |
Cooper, Robin, and Karen H. Wruck. "Siemens Electric Motor Works (A): Process-Oriented Costing." Boston, MA: Harvard Business School, 1993, pp. 98-105. Case No. 9-189-089.
Kaplan, Robert S. "Introduction to Activity-Based Costing." Boston, MA: Harvard Business School, 2001. Case No. 9-197-076. |
| 8 |
Semantics (Advanced Vehicle Design) |
Hayakawa, Samuel Ichiyē, and Alan R. Hayakawa. Language in Thought and Action. 5th ed. San Diego, CA: Harcourt Brace Jovanovich, 1991, pp. 22-32, 42-47, 82-95, 112-133. ISBN: 0156482401. |
| 9 |
Selling (Advanced Vehicle Design) |
|
| 10 |
Ratio Analysis I |
|
| 11 |
Ratio Analysis II |
|
| 12 |
Business Plan II |
|
| 13 |
Project Progress Report (of Business Plan) |
|
| 14 |
R&D Management |
Wheelwright, Steven C., and Kim B. Clark. "Concept of a Development Strategy." In Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. New York, NY: Free Press, 1992, pp. 28-56. ISBN: 0029055156. |
| 15 |
Quiz Review |
|
|
Quiz |
|
| 16 |
Technology Choice |
|
| 17 |
Total Quality Management |
|
| 18 |
Pilkington Float Glass |
Clark, Kim B. "Pilkington Float Glass - 1955." Boston, MA: Harvard Business School, 1994. Case No. 9-695-024.
Wierzynski, G.H. "The Eccentric Lords of Float Glass." Fortune 78, no. 1 (1968): 1-3. |
| 19 |
Ford GM Partnership |
Badaracco Jr., Joseph L. "General Motors' Asian Alliances." Boston, MA: Harvard Business School, 1988. Case No. 9-388-094. |
| 20 |
Ethics |
|
| 21 |
Success Factors |
|
| 22 |
Legal Issues: Ownership |
|
| 23 |
Final Project Presentation |
|
| 24 |
Total Quality Management (TQM)- Advanced Vehicle Design |
|